Our expertise

We accompany hoteliers in the areas of Sales, Marketing and Revenue Management, in order to maximize revenue.

Accompanying hotel opening projects

  • Suggestion of the optimal project: we provide support to the owner and general manager to define products and services in line with the current and future trends and customer expectations: room and suite inventory, room size, bedding, equipment, additional services, service level…

  • Creation and implementation of a strategic reverse schedule prior to opening

  • Market study and competition benchmark (product and price)

  • Identification of key success factors

  • Positioning: definition of the target clientele and pricing

  • Writing of business plan and revenue objectives

  • Suggestion of the optimal structure for activities related to sales, marketing, communication, public relations, revenue management and reservations

  • Writing and implementation of the Sales and Marketing strategy based on a revert schedule, with actions related to each activity (Sales, Marketing, Revenue Management)

Sales

  • Definition of the property Sales & Marketing strategy (positioning, client targets, market segments, distribution)

  • Daily sales tasks and follow-ups specific to each market (source countries) and segment (leisure, groups and corporate)

  • Audit and recommendation of a potential affiliation (LHW, SLH, Relais & Chateaux…)

  • Day-to-day management of affiliation and business partners (sales representatives and PR agencies), in order to ensure the best visibility and performance

  • Canvassing and building loyalty among B2B players in various markets and segments (sales trips, trade fairs, organization of dedicated events, preparation and hosting of familiarization trips, webinars, creation of partnerships)

  • Application to and management of distribution networks (Amex Fine Hotels & Resorts, Serandipians, Virtuoso, Internova) in line with the property’s positioning

  • OTA and reservation platform referencing

Revenue Management & Reservations

  • Definition of the annual room revenue budget, including KPIs (occupancy rate, average daily rate)

  • Frequent update of room forecast revenue and KPIs

  • Definition of the pricing strategy per segment, aligned with the property positioning within its compset

  • Monitoring of pickups and implementation of strategies to maximize revenue (restrictions, rate modifications, offers)

  • Review and suggestion of the optimal room mix (room and suite categories)

  • Support and advice related to the choice of tools: Property Management System PMS, Revenue Management System RMS, reporting/BI, booking engine, other digital tools

  • Selection and management of the most appropriate distribution channels, in order to maximize revenue and profitability

  • Implementation and optimization of Group and Individual Reservations processes

Marketing

  • Carrying out of a market study in order to define the markets and segments with highest potential

  • Annual marketing & communication plan (digital and print)

  • Support in digital strategy (website architecture and content, campaigns, budget, SEO, emailing, social networks)

  • Defining the specific marketing tools at each step of the customer journey

  • Benchmark to highlight trends, offers, and tools in the hotel and tourism industry